HU/M∆X
The scale was invented. The face was not.
The Kardashians made their bodies the medium. McLuhan said the medium is the message. HU/M∆X runs the equation forward.
HU/M∆X scans your face against the contemporary optimization beauty canon — the algorithmic standard produced by surgical enhancement, social media filtering, and the particular aesthetic machine that the Kardashian industrial complex perfected and globalised. The verdict is delivered in their idiom: the cadence, the affect, the specificity. Caricature, not mockery. The medium critiquing itself from the inside.
The theoretical content comes from McLuhan, Benjamin, Baudrillard, Bourdieu, Foucault, Lacan — and from MJ Corey's Dekonstructing the Kardashians (2026), which reads the family through McLuhan. The voice that carries it is the one that absorbed millions without asking. You are being assessed by the standard you were handed without consent. The counter keeps track of how many have been through this before you.
Upload your face. Receive your verdict. The canon does not negotiate.
Ok pretty face. Your image never leaves your device: face detection runs locally in your browser and nothing is stored. To write the verdict, only the measurements — never the image — are sent to Anthropic's Claude API. The site keeps one anonymous number: how many faces have been assessed. HU/M∆X is an independent artwork, not affiliated with or endorsed by anyone whose voice it imitates. Here visits are counted, not people: GoatCounter, open source, no cookies. It sees the page, where you came from and your browser, keeps only the totals, and forgets you.
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